Introduction to DeeperDive
Taboola, a company known for its clickbaity advertisements, has recently developed an AI chatbot called DeeperDive. This innovative tool is designed to answer readers’ questions using information sourced from trusted journalists. DeeperDive is initially launching in beta on two prominent news websites: USA Today and The Independent.
How DeeperDive Works
A demo of DeeperDive on Taboola’s site showcases a search bar at the top of USA Today’s homepage. This search bar automatically generates prompts related to current events, such as "How is the UK government addressing the cost of living crisis in 2025?" or "What are the environmental implications of the latest oil drilling projects in the North Sea?" When a reader clicks on one of these prompts, DeeperDive provides an AI-generated response to their question.
Features of DeeperDive
In addition to providing AI-generated responses, DeeperDive also lists related articles from USA Today. Furthermore, it includes a sponsored link, allowing publishers to insert "contextually relevant, high-intent ads directly into the AI-powered results page." Another useful feature of DeeperDive is its ability to allow readers to highlight a portion of an article and ask questions about it. This interactive feature enhances the reader’s experience and provides a more personalized way of accessing information.
Beta Testing and Availability
DeeperDive is currently being tested on a small percentage of USA Today’s audience, approximately one percent. This limited release is intended to assess the quality of the AI chatbot before it is made more widely available. Although The Independent is also participating in the beta test, the exact number of readers who will have access to DeeperDive on this platform is not yet available.
Conclusion
DeeperDive has the potential to revolutionize the way readers interact with online news articles. By providing AI-generated responses to readers’ questions and offering related articles and sponsored links, DeeperDive enhances the overall reading experience. As the beta testing phase continues, it will be interesting to see how DeeperDive evolves and whether it becomes a standard feature on news websites. With its innovative approach to accessing information, DeeperDive may become an essential tool for readers seeking to deepen their understanding of current events.
