Introduction to the Acquisition
Absolute Sports, a subsidiary of Mumbai-based Nazara Technologies and the parent of SportsKeeda.com, has made a significant move by signing definitive agreements to acquire two prominent IPs, TJRWrestling.net and ITRWrestling.com, from Titan Insider Digital. This all-cash deal is valued at $1.25 million, which translates to around Rs 10.5 crore. The acquisition is set to be made through U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.
Market Presence of Acquired IPs
TJRWrestling and ITRWrestling have established a robust audience base within the wrestling fan community. Founded in 2009 and 2020, respectively, these platforms are known for their high-quality and in-depth combat sports news and content coverage. Impressively, they attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, with the majority of their audience hailing from North America. In the previous year, these platforms collectively generated $722,000 in revenue, which is approximately Rs 6.1 crore.
Strategic Impact of the Acquisition
The acquisition of TJRWrestling and ITRWrestling is expected to bolster Sportskeeda’s position in the combat sports segment and significantly expand its presence in the U.S., which is home to the world’s largest pro-wrestling fanbase. By integrating these platforms, Sportskeeda aims to create deeper engagement opportunities for fans and advertisers across various digital formats. This move aligns with Sportskeeda’s vision to become the leading destination for wrestling content worldwide and reinforces Absolute Sports’ commitment to expanding its footprint in the U.S. media market through strategic mergers and acquisitions.
Leadership Perspective
Ajay Pratap Singh, CEO of Absolute Sports, expressed his enthusiasm for the acquisition, stating, "ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy." Absolute Sports has a diverse portfolio, including ownership of ProFootballNetwork.com, SoapCentral.com, and DeltiasGaming.com, in addition to Sportskeeda.com.
Conclusion
The acquisition of TJRWrestling and ITRWrestling by Absolute Sports marks a significant milestone in the company’s journey to dominate the combat sports segment globally. With this strategic move, Sportskeeda is poised to strengthen its position in the U.S. market and offer enhanced content and engagement opportunities to wrestling fans and advertisers alike. As the digital media landscape continues to evolve, such acquisitions highlight the importance of strategic expansion and content diversification for companies aiming to lead in their respective markets.
