Introduction to Meta’s New Smart Glasses
Meta is launching its next generation of smart glasses in collaboration with Oakley. The limited-edition Oakley Meta HSTN model is priced at $499 and will be available for preorder starting July 11th. Other Oakley models equipped with Meta’s technology will be available later in the summer, starting at $399.
Features of the Oakley Meta HSTN
The Oakley Meta HSTN model features a front-facing camera, open-ear speakers, and microphones built into the frame, similar to the existing Meta Ray-Ban glasses. Once paired with a phone, the glasses can be used to listen to music or podcasts, make phone calls, or interact with Meta AI. The onboard camera and microphones enable Meta AI to answer questions about the user’s surroundings and even provide language translation.
Design and Target Audience
The Oakley design gives these new glasses a sporty look, making them suitable for athletes. They have an IPX4 water resistance rating and offer double the battery life of the Meta Ray-Bans, providing up to 8 hours of use. The charging case can power the glasses for up to 48 hours. The built-in camera now shoots in 3K video, an upgrade from the 1080p resolution of the Meta Ray-Bans.
Availability and Customization
The new lineup comes in five different Oakley frame and lens combinations, all of which can be fitted with prescription lenses for an additional cost. The frames are available in warm grey, black, brown smoke, and clear, with various lens options, including transitions. The limited-edition $499 model features gold accents and gold Oakley PRIZM lenses. The glasses will be sold in several countries, including the US, Canada, the UK, and Australia.
Partnership and Future Plans
Meta recently signed a multi-year deal with EssilorLuxottica, the parent company of Ray-Ban, Oakley, and other eyewear brands. The Meta Ray-Bans have sold over two million pairs, and EssilorLuxottica plans to sell 10 million smart glasses with Meta annually by 2026. According to Alex Himel, Meta’s head of wearables, "This is our first step into the performance category, and there’s more to come."
Conclusion
Meta’s new smart glasses, developed in partnership with Oakley, offer a range of features and improvements over the existing Meta Ray-Ban models. With their sporty design, water resistance, and extended battery life, these glasses are geared towards athletes and outdoor enthusiasts. As Meta continues to expand its line of smart glasses, we can expect to see more innovative features and collaborations in the future. With the goal of selling 10 million smart glasses annually by 2026, Meta is poised to make a significant impact in the wearable technology market.
