Thursday, May 15, 2025

Microsoft Shuts Down Bing Search APIs

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Microsoft’s Decision to Shut Down Bing Search APIs

Microsoft has announced that it will be shutting off access to its Bing Search results for third-party developers. This change was quietly announced earlier this week, with the company stating that Bing Search APIs will be retired on August 11th. As a result, any existing instances of Bing Search APIs will be decommissioned completely, and the product will no longer be available for usage or new customer signup.

Impact on Third-Party Developers

This abrupt removal of the Bing Search APIs will have a significant impact on third-party app developers and rival search engines that rely on Microsoft’s search results to power their services. These developers will no longer be able to access Bing’s search data, which could disrupt their operations and force them to find alternative solutions.

Replacement Options

Microsoft is recommending that developers use "grounding with Bing Search as part of Azure AI Agents" as a replacement for the retired Bing Search APIs. This option allows chatbots to interact with web data from Bing, providing a potential alternative for developers who currently rely on the Bing Search APIs.

Exceptions for Big Customers

While most developers will be affected by the shutdown, some big customers of Bing’s APIs will retain access to the service after the August 11th cutoff. For example, DuckDuckGo, which uses Bing to power its search engine, has confirmed that it will still have access to the service. However, smaller developers won’t be so lucky and will need to find alternative solutions.

Background and Implications

Microsoft’s move to cut off access to Bing Search APIs comes after the company has been hiking prices to access the data in recent years. This decision also comes just a week before Microsoft’s big Build developer conference and days after the US Department of Justice asked a court to split up Google’s ad tech empire. The implications of this decision are significant, and it will be interesting to see how developers and rival search engines respond to the change.

Conclusion

In conclusion, Microsoft’s decision to shut down its Bing Search APIs will have a significant impact on third-party developers and rival search engines. While some big customers will retain access to the service, smaller developers will need to find alternative solutions. As the tech industry continues to evolve, it’s likely that we’ll see more changes like this in the future. Developers will need to be adaptable and find new ways to access the data they need to power their services.

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