Introduction to Big Ass Luxuries
A startup with a bold name for an ancient craft wants to brighten its future on Shark Tank. Big Ass Luxuries, which specializes in large candles that last hundreds of hours, landed on the well-known ABC show, and the episode is set to air this coming Friday.
The Company’s Background
The Dallas-based company has seen sales rise since its full year of operation in 2022, reaching about $5 million in 2024. The show can only help as the company expands with its “Big Ass Candle” and other products. Co-founder and CEO Chloe Mervine said, “We wanted more people to know about the brand. Our goal with our business is to become a household name. So I think it just kind of accelerates that part of who we are.”
Tapping into Demand
Big Ass Luxuries is tapping into demand for the sizable candles that emphasize natural ingredients while relying on a digital approach for marketing and purchases. The company now has a warehouse in West Dallas and several employees. The company’s “Big Ass Candle” weighs about 20 pounds and lasts 750 to 1,000 hours, while the “baby” version, a particularly popular item, is about half that. They’re made with soy wax, organic cotton wicks, and fragrance oils.
The Story Behind the Name
So, why the name? Mervine thought about using a “fancy French” title, but that just wouldn’t work. “Everybody that would see the product would just say, ‘Wow, that’s a big ass candle,’” Mervine said. “So we were like, ‘Why would we change that if that’s what people are calling it?’” The genesis goes back to when Trent and Chloe Mervine wanted to replace a large candle they had received as a wedding gift. But when they looked, they were surprised to see price tags of around $600.
From Hobby to Business
It was about 2021, and co-founder Trent Mervine had some free time after being laid off from a tech job amid COVID-19. So, instead of swallowing that price tag, he decided he could tackle the nearly timeless art of candle-making himself. He started on the stovetop in their home, and eventually production shifted to the garage. Early on, Chloe Mervine would help when she wasn’t working her regular job. The side gig got big, and the company did over $1 million in 2022 in sales, Chloe Mervine said.
The Shark Tank Experience
It was more than a year ago that she began the process that would land the company on Shark Tank. On Friday, viewers will find out how Big Ass Luxuries fared on the show that includes one of the most famous entrepreneurs, Mark Cuban, who is one of the potential investors. The show is set to air on ABC at 7 p.m. Central time.
Conclusion
Big Ass Luxuries is a company that has come a long way since its humble beginnings. From its start as a side gig to its current status as a successful business, the company has proven that with hard work and determination, anything is possible. With its appearance on Shark Tank, Big Ass Luxuries is sure to reach an even wider audience and continue to grow and succeed in the future.
