Insta Deal Emerges as India’s First B2B Quick Commerce Platform

BENGALURU, July 2025 – Wholesaller.com has rebranded as Insta Deal, launching what it claims to be India’s first B2B platform offering 2‑hour delivery of wholesale goods for Retailer shops, restaurants, PGs, and other small retailers.

Bridging the ₹1.6 Trillion B2B Gap

While consumer-focused services like Blinkit, Zepto, and Swiggy Instamart revolutionized grocery delivery, B2B procurement—worth an estimated $20 billion in India—has largely remained untouched. Insta Deal targets this opportunity with a smart, hyperlocal model.

Fast, Smart, Local Procurement

2-hour delivery from local fulfillment hubs via app or web

1 lakh+ SKUs available, spanning staples: rice, pulses, grains, edible oil

Expanded catalog includes apparel, sportswear, mobile accessories

Serving 1,000+ retailers and 300+ verified sellers

Better Deals, Smarter Inventory

Offers up to 20% savings compared to traditional B2B channels

Sellers use the platform to clear surplus stock through time-bound deals

AI-driven pricing and negotiation optimize deals and minimize waste

Retailers get lower costs and sellers free up working capital

Proven Traction

In the weeks since its inception, Insta Deal has:

Sold over 1 lakh SKUs

Delivered more than 2 lakh liters of edible oil

Provided optimized solutions for surplus stock management, resolving up to 40% of surplus issues

Bharat-Centric, Category-Defining

Unlike horizontal marketplaces, Insta Deal is engineered for India’s small retailers:

Hyperlocal approach: local hubs ensure speed and relevance

Targeted vertical model: focused on essentials, then adjacent everyday goods

AI-powered procurement: smart deal construction and dynamic pricing

> “We’re not just digitizing wholesale – we’re unlocking working capital for suppliers and giving retailers the power to buy smarter and faster,” says Insta Deal’s co‑founder.

What’s Next

Insta Deal plans to deepen its regional footprint in Tier 1–3 cities, aiming to onboard more retailers and sellers. Growth areas include non-food essentials like apparel and mobile accessories, alongside existing staples.

As India’s B2B procurement ecosystem awakens to quick commerce, Insta Deal is positioning itself as the game‑changer for small business supply chains.

About Insta Deal
A reimagined B2B quick commerce marketplace, Insta Deal empowers small retailers with fast, affordable, and AI-driven wholesale procurement—backed by local hubs and a broad SKU catalog. Designed to serve the needs of Bharat’s kiranas, PG owners, and SMEs.

PR Contact: media@instadeal.in
Website: instadeal.in