Saturday, July 12, 2025

AI Startup Frenzy: Pivoting to Success

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Introduction to Decoder

Welcome to Decoder, a series of episodes hosted by Alex Heath, Deputy Editor at The Verge and author of the Command Line newsletter. This series will explore various themes related to AI, from the rise of deepfakes to how AI is reimagining the browser.

Exploring AI Conversations

Alex Heath has been covering AI extensively at The Verge and is excited to share conversations with leaders in the space. Each episode will focus on a specific theme, providing unique insights into the world of AI. This week’s episode focuses on how AI companies present their products to the world.

Guest Expert: Ellis Hamburger

The guest for this episode is Ellis Hamburger, founder of Meaning, a marketing firm that works with numerous AI startups. Ellis has a unique perspective, having worked with many buzzy AI startups and helping them figure out how to present their products to the world. Previously, Ellis worked at The Verge, covering the early mobile app boom, and has also worked at The Browser Company and Snap.

Disclosures and Background

Some disclosures are necessary: Ellis has clients that are covered by The Verge, including Nothing, Raycast, Readwise, Daylight, Friend, Mainframe, Tolan, and more. The episode was recorded in Los Angeles, and Ellis and Alex have been friends for a long time. This friendship adds a layer of depth to their conversation, making it more interesting and insightful.

The Conversation

Ellis is an original thinker, and his conversation with Alex is both informative and engaging. They discuss how AI companies talk about what they’re building and the challenges they face in presenting their products to the world. The conversation is unique and provides valuable insights into the world of AI.

Further Reading and Feedback

For those interested in reading more about the topics discussed in this episode, there are links provided below. Questions or comments about the episode can be sent to decoder@theverge.com. The team reads every email and values feedback from listeners.

Conclusion

In conclusion, this episode of Decoder provides a unique perspective on how AI companies present their products to the world. With Ellis Hamburger’s expertise and Alex Heath’s insightful questions, the conversation is both informative and engaging. The episode is a great starting point for those interested in learning more about AI and its applications.

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