Introduction to AI-Generated Ads
If you’ve been on social media lately, you might’ve seen the unsettling AI slop videos showing AI-generated people in wild scenarios or just speaking a bunch of nonsense. On Wednesday night, the betting platform Kalshi decided to take this trend outside the social sphere by putting a nonsensical AI-generated ad in front of the millions of viewers watching the NBA Finals — and it apparently cost just $2,000 to make.
The AI-Generated Ad
The AI-generated highlights various things “people” are betting on, like whether the Oklahoma City Thunder or Indiana Pacers will win the NBA Finals, how many hurricanes will occur this year, and whether the price of eggs will go up this month. It flashes between scenes of an elderly man wearing a cowboy hat while carrying a chihuahua, someone swimming in a pool of eggs, and an alien chugging beer. The ad is a mix of random and unrelated scenes that are meant to grab the viewer’s attention.
The Creation Process
In a post on X, PJ Accetturo, who identifies himself as an “AI Filmmaker,” says Kalshi hired him to create the ad using Google’s text-to-video generator Veo 3. Accetturo outlines his process for creating the ad, which he says involved writing a script and then asking Gemini to generate a shot list with prompts for Veo 3. “I always tell it to return 5 prompts at a time—any more than that and the quality starts to slip,” Accetturo writes. After generating the prompts, Accetturo says he pastes them into Veo 3 and puts together the ads using a video editing app like CapCut or Adobe Premiere Pro.
The Future of AI-Generated Ads
It’s only been weeks since the launch of Veo 3, and if we’re already seeing AI-generated ads on TV, there’s likely much more to come. There are already plenty of videos floating around social media that are hard to peg as AI, too, not to mention the AI tools companies like Amazon, Meta, and even Netflix want to give advertisers. The use of AI-generated ads is expected to increase in the future, and it will be interesting to see how they are received by the public.
Conclusion
The use of AI-generated ads is a new and emerging trend that is expected to change the way companies advertise their products. With the ability to create high-quality ads at a low cost, AI-generated ads are an attractive option for companies looking to reach a wide audience. As the technology continues to improve, we can expect to see more AI-generated ads on TV and social media. Whether or not these ads are effective in grabbing the viewer’s attention and persuading them to buy a product remains to be seen, but one thing is for sure – AI-generated ads are here to stay.
